August 18th City Council Meeting

Lots of little topics this week! Keeping downtown looking nice, the new city EMS, new tax rates and new utility rates, school zones, bus routes, and new scooters. Each item is pretty quick and zippy.

Let’s get into it:

Hours 0:00 – 1:18: Lots of little topics: downtown, new scooters, EMS, school zone hours, utility rate hikes, tax rates, and bus routes.

Bonus! 3 pm workshops: More detail on tax rates and utility rates, and new EMS rates.

Elections: the candidate filing period is over, so no one new can jump in. Candidates are locked in!

If you know about any candidate forums or interviews, please let me know.

Hours 0:00 – 1:19, 8/18/26

Citizen Comment:

I’m combining citizen comment from the 6 pm meeting and the 3 pm workshops:

  • Cottonwood Creek is very far from all polling stations. There is not good public transit to get to any of them. 123 is dangerous and insufficient.
  • Under the new impact fees, a small 1200 sq ft house, built on an infill lot in town will be $40K more expensive. That’s a big burden.*
  • San Marcos Civics Club meets the 4th Monday of the month, at Tantra. Candidates should look for the SMCC questionnaire coming out soon. Also their 3rd annual “Reasons Not to Vote” rally will be coming up.**
  • City government is facing public perception that they only do the right thing when tons of people show up and get mad, and that they don’t do a good job of promoting things that are important to the people. The Ethics Inquiries are not widely promoted. Consider ramping up your outreach and social media messaging.
  • The streetlights in Allenwood are chronically out. It’s not clear if the city is responsible or if the San Marcos Housing Authority is responsible, but residents are getting the runaround. In addition, the roads are awful, to the point where it impedes mobility for wheelchair users.

* This is true, but this is why Council needs to offer rebates for infill, affordable housing, and green housing. They have said they will do this! They just need to follow through.

** The name of the rally still hurts my soul.

Item 19: The Downtown TIRZ

Background

TIRZ stands for “Tax Increment Reinvestment Zone”.  

Basically, a TIRZ is a way to pull money from the General Fund to one specific part of town.  The goal is to make that part of town so much more economically vibrant that it generates way more tax dollars for the General Fund after the TIRZ ends.  

TIRZes have a specific time frame.  During the TIRZ, the city budget doesn’t get extra money.  The pay-off should be after the TIRZ ends.

We have a Downtown TIRZ, which covers this territory:

It started in 2011 and it runs until 2028. 

The details are a little weedy, but basically: take all the property tax dollars paid by all the businesses and properties in that green region. Those tax dollars get split up into two buckets:

  1. How much downtown properties paid in taxes in 2011.  This is called the base value. The base value is $87 million, which is about $560,000 in tax dollars. The city keeps all the tax dollars from this bucket.
  2. How much more valuable the downtown properties have gotten, since 2011. 
    Since 2011, the downtown properties have grown by about $300 million.  That yields about $2 million in property taxes. 
    • This city gives 70% of this bucket back to the Downtown TIRZ.  So the Downtown TIRZ gets about $1.3 million from the city this year.
    • The city keeps about $700,000 from this bucket.

Here’s the actual amounts, split between the city and the Downtown TIRZ in the past few years:

The Downtown TIRZ is supposed to spend their chunk on things that make the downtown a great place to visit, so you’ll want to go and spend money and enjoy it.

It all ends in 2028 – the two buckets get combined again and everything goes to the city.

Are TIRZes good or bad?

  • The good: Everyone gets to enjoy a nicer downtown!  After 2028, the general fund will get a boost!
  • The bad:  The downtown gets their tax dollars before it gets to the General Fund.  They get that $1.1 million, no matter what.  When department budgets are dwindling, Council can’t revisit this $1.1 million and divy it up differently.

My $0.02: I’m fine with the Downtown TIRZ. A happy, vibrant downtown benefits everyone. However, Kissing Tree is also a TIRZ, and it’s gated off.  They get $1.7 million from the city this year, and it only benefits Kissing Tree residents. 

That is more than double what we spend on the entire HSAB fund for social services!  Just for those residents.  It’s wild.

Remember: we subsidize Kissing Tree residents far more than anyone else in town.

….

Anyway, back to downtown.  Here’s what they’re going to do this year:

They’ll pay to do things like scrape the gum:

And light the trees:

And spruce up the intersections:

Everyone is fine with this!

….

There’s a bit of a digression to talk about this tree:

and how it’s tearing up that sidewalk.  It’s right by mini-Target, by campus. 

It’ll cost about $300K to build a usable sidewalk around it. 

Question: Can Texas State kick in some money to help with that price tag?
Answer: Maybe! We’ll talk to them.

Either way, the tree will be preserved.  Everyone loves giant oak trees.

…..

Item 9:  Scooters

We used to have rental scooters around town.  Back in June 2025, Spin Scooters decided to break up with us, and they up and left San Marcos.

But now we have a new company!   Meet Lime Scooters:

Look how happy you’ll be. They’ll be here on September 1st.

You’ll be able to use them in all the green zones (plus Texas State):

But the pink bits are off-limits.  No scooters in the river.

Will these be affordable?

Potentially! There is a low-income discount:  anyone who qualifies gets 50% off all their rides.  

How do you qualify? It’s a little murky. Basically, they want to piggyback on other programs that have already figured out who qualifies:

We don’t have a reduced utility program, and everybody in SMCISD gets free lunch.  So this will take some tinkering.

Jane: “By golly, let’s vote on this!”

The vote: 7-0.  Everyone is excited.

Look out! September 1st, they should be here.

Item 14:  EMS coverage

Here’s the county lines around Hays:

So Guadalupe is directly below, where two corners meet.

Zooming in on that region:

That is San Marcos plus the northern corner of Guadalupe county.

Historically, San Marcos-Hays County EMS has covered that little yellow bit, because we’ve got better road access to it than anyone else, and so it’s safest for residents. But of course, San Marcos-Hays County EMS was dissolved last year because they had decided to unionize.

Today: Can the newly forming San Marcos EMS cover that little region?

Answer: Yes.

Great.

….

Item 20: School zones

Every school has its school zones, where you have to drop your speed when the light are flashing.  We all know this. 

Currently, here’s our school zone hours: 

  • 7:00 am to 8:30 am  
  • 3:00 pm to 4:30 pm 

That’s supposed to cover all schools.  However, Blanco Vista and SMHS don’t really fit:

Blanco Vista isn’t in SMCISD, but it is in the city limits.  

So your new school zone hours are going to be:

  • 6:30 am to 9:00 am 
  • 2:30 pm to 5:00 pm   

This is good, because we want to keep kids safe.  It is also annoying, because school zones are annoying.  

But hey, keeping kids alive is more important than not being annoyed.  

Items 22-23: the budget

There’s an odd state law that requires cities to vote on a tax rate cap, before they vote on the actual tax rate.  They will vote on the tax rate on September 15th.  Today is just setting the upper bound.

Almost the whole 3 pm workshop is about the budget.  By the 6 pm meeting, everything has been decided.

Decision:  the tax rate will be ¢65.15 or lower. That’s the rate from last year.

However, there will most likely be utility rate increases – this is most of what they discussed at the 3 pm workshops.

If this passes, an average house would pay about $7 more per month.

They’ll vote on these increases in September.

….

My $0.02: We haven’t increased department budgets to keep up with inflation in 3 years. That means we’re in the hole about $740K this year, and $1.4 million over 3 years. (Amanda asks about this, specifically.)

I’d prefer to see very small yearly increases, rather than walloping taxpayers with giant increases every now and then.

….

Item 25: Bobcat Shuttle Service

Did you know that everyone in San Marcos can ride the Bobcat Shuttle for free? I did not!

Here’s a quick snapshot of the bus routes:

All the route and time info is here:  Bobcat Shuttle : Texas State University 

You can hop from city buses back and forth to Bobcat buses.

Here are the city routes:

And here’s the link: Local Bus Information | City of San Marcos, TX .

It sure would be nice to have one unified map!

Let’s talk about transit for a sec:

A good transit system has frequent buses and routes that cover the whole town. If the bus comes once per hour, and you have to make a transfer to a second bus to get to work, it’s going to eat up hours of your day. A bad transit system has incomplete coverage and infrequent buses.

But there’s a chicken-and-egg problem with transit:

  • If you have a bad transit system, you won’t have many riders. So you want to build a good transit system.
  • Good transit systems are expensive. You need funding. You qualify for federal funding by having lots of riders.

See the problem? Riders won’t show up until you’ve got a great system, but you can’t get a great system until the riders show up.

This is why we’ve merged with Texas State – they’ve got high ridership, and so this helps us qualify for more funding.

There is huge need in San Marcos for a great system. Owning a car is really expensive – like 12K per year. If we can build it, a great transit system would improve the lives of many people in town.

This is how cities address affordability: they can’t lower car prices, but they can provide cheaper alternatives.

Also!! A great bus system is great for everyone:

When you replace cars with buses, you have much less traffic. Your roads will last longer. You can get places faster.

People who still need to drive their cars are better off. People who ride bikes are better off. The city is better off.

Bonus! 3 pm workshops, 8/18/26

(I combined the 3 pm public comment with the 6 pm public comment, in the first post.)

Workshop 1: The Budget

It is heavy-duty budget season!

July 25th is the day that City staff finds out exactly how much tax money we’ve received. This is the first concrete draft budget that Council has looked at.

The whole thing has to be approved in the next month.

….

Background: How’s San Marcos these days?

We’re growing:

That’s probably an undercount. The city thinks we’re more like 90,000 people.

The next two slides take some thinking.

First: here’s how much the median home owner pays in property taxes to the city:

So home owners pay more here than elsewhere.

However:

the city spends less per resident.

This is because the deck is stacked against San Marcos in some key ways. The only one they mention in this presentation is this, though:

We’ve got more tax-exempt land than most places, in part because the university is our central giant business, but they don’t pay taxes.

You all know about inflation. The city knows about it, too:

However, the city has not increased taxes to keep up with inflation. Department budgets have not changed in 3 years. This year it would take roughly $720K extra to keep up with inflation.

Note: Apparently many cities are going through layoffs and budget cuts right now. Here’s a bunch of major Texas cities with budget problems and here’s a story on Kyle.

We’ve been extremely careful in watching our pennies, and we are weathering this economy in a stable way. So that’s nice.

Onto the budget!

There are actually many different independent budgets. Each one has its own revenue and spending. So the Electric Fund is funded by utility rates and impact fees, the General Fund is funded by taxes, etc.

Here’s all of them:

The big one is the General Fund. Here’s how it gets funded:

Here’s some of the major pressures on it:

SMPD gets 5% raises and SMFD gets 4.5% raises, because they’re allowed to unionize. That’s what collective bargaining gets you. Texas outlaws all other public unions besides those, though. So everyone else gets 3% raises. It’s not the slightest bit fair.

Also: this year we had our first round of Participatory Budgeting experiment. The public was asked to submit project ideas, and then we all got to vote on which projects to fund.

Here’s how it went:

Lorenzo: That’s pretty sad. Only 117 votes?
Answer: It was our first rodeo! We’ll promote the projects and try to drum up more enthusiasm.

Back to the General Fund:

Basically, things are less grim than they feared.

We’re going to have a balanced budget this year, without raising taxes:

Graph showing that between 2027 and 2030, our budget should be between the minimal scenario revenue and the moderate scenario revenue.

For the next three years, we might be on track to have a balanced budget, or we might get unlucky.

The new property tax rate

Last year, staff presented three different options to Council. Councilmembers all said which one they liked best. City staff went and finalized a bunch of details before the final vote. Then half the council members changed their mind at the last second.

This year, staff did not outline multiple options. They just said, “Hey, we don’t need to raise taxes to make the budget work.”

[Note: I actually think this is a bad idea. The budget is not working! We are not keeping up with inflation. Small incremental tax hikes are much better than having to occasionally lob giant tax hikes at the public.]

Anyway:

Note on inflation and how Governor Abbott is going to try to screw over cities further next session.

They’re not actually voting on the tax rate until September. But for planning purposes, staff is working with the same tax rate as last year, ¢65.15. On a $300,000 house, that works out to about $1,950.

Question: Is Council okay with setting a maximum tax rate of ¢65.15? This is the tax rate we had last year.

Everyone is on board with this.

Note: This is just the tax rate cap. They’re just saying the tax rate won’t be higher than ¢65.15.

The rest of the budget

The other major funds are:

  • Hotel Tax Fund: this has to be used for tourism and museums and things like that.
  • Community Enhancement Fund: there’s a big discussion about streetlights, maintenance, and who keeps track of where they should be located.
  • Electric Utility Fund: your electricity supplier
  • Water and wastewater: ie all your water hook-ups to get fresh water and get your toilet waste taken away and cleaned
  • Stormwater: major projects to keep people’s homes from flooding when it rains
  • Resource Recovery Fund: think trash and recycling
  • Transit Fund: busses and bike lanes
  • Airport Fund: airport repair, etc.

Council has a big discussion about a lot of rate hikes:

Chart showing proposed increases of each utility service or fee.

So the average house would see a $7 increase in their monthly bills.

They spend a lot of time discussing the pros and cons of all these. For example:

The Community Benefit Charge: It’s supposed to cover streetlights and lighting. How do we decide which streets need streetlights? Who is being neglected because the city hasn’t installed their lights or repaired them?

The Electric fund: our bond rating got downgraded a few years ago. This means that it costs more for us to borrow money to complete electric projects. Can we fix this by raising rates? Would it save tax payers money in the long run? (Yes, it would.)

The Stormwater fund: it shows a $0 increase above, but that’s a mistake. This fall, they’re going to roll out a stormwater master plan, and it’s going to take a rate hike to pay for projects in the Wallace Addition and Bishop/Belvin. We have a lot of flooding in town, just from ordinary thunderstorms.

Bottom line: pretty much everyone says “Yes” to all of these increases (besides Alyssa), but none of this is binding yet. They’re just telling staff that they’re open to these rate increases.

……

Workshop 2: EMS billing

San Marcos-Hays County EMS was dissolved last year because they had decided to unionize. Police and fire can unionize, and private EMS companies can unionize. But the leaders in Hays County lost their fucking minds when their private EMS company decided to unionize. So Kyle and Dripping Springs each split off to form their own EMS, and San Marcos was stuck holding the bag.

We’re in the process of building San Marcos EMS now.

Question: How much should EMS charge for a ride?

The problem – of course – is that health care is super broken in the US. How do you set rates that are fair within a system that is a hopeless mess?

In San Marcos:

  • About half of all EMS calls are Medicare patients
  • About 6-12% more calls are from people covered by Medicaid
  • About 25% have insurance
  • The rest – 13%-19% – don’t have insurance and can’t really pay.

You make up astronomical rates in order to get payments from insurance. Then insurance covers some of it, or none of it, and then people are screwed over for the rest. It’s a terrible system.

(Obviously socialized healthcare is the way to go. You get much better health outcomes in your country for far cheaper.)

San Marcos cannot solve the real, underlying problem.

Here is what’s proposed:

Lots of acronyms without explanation.  ALS 2 is recommended to be $2700
ALS Emergency, non-emergency, $1800.  BLS: 1600. Plus some smaller charges, like oxygen, disposables, and blood administration.

The city can offer certain discounts to help residents:

How the City Can Protect its Residents: Resident Discount, Private-pay discount, charity care/TASPP

The other major problem is the time crunch. If Council doesn’t approve something, then the new San Marcos EMS can’t start the paperwork with insurance companies and Medicare and Medicaid, so that they can be operating by October 1st.

Everyone on Council was uncomfortable with everything. It was super rushed – they only had 15 minutes – and no one had time to thoroughly understand the details.

They did give it the thumbs up, so that EMS could make its October 1st opening deadline, but the plan is to revisit these decisions.

We’ll see!

August 5th City Council Meeting

Short meeting! All about sprawl: who should pay for the costs of sprawl? where is the new sprawl going to be built? Plus a little about the river. Welcome to the new 2026-2027 season of the San Marcos City Council!

Enjoy:

Hours 0:00 – 1:44: Sprawl down by Redwood, and who pays for sprawl?

Bonus! 3 pm workshops: Promoting river recreation (or not), and spending the last bits of federal Covid money before December.

Council Elections

One more week left for city council candidates to enter the race.

I absolutely love election season – my soaps are just getting started.

Hours 0:00 – 1:44, 8/5/26

Citizen Comment:

One speaker, but he hits a lot of topics:

  • We need more tax from businesses, we could put them south of town. 
  • Promote river tourism. 
  • Provide services for elderly.
  • Support Chief Standridge and law enforcement. 
  • THBC issues liquor licenses: why does San Marcos require a CUP?  It’s redundant. 
  • We should position ourselves as a major player on I35.

Onto the meeting!

Item 7: Riverbridge Ranch PID

River Bridge Ranch is a development going in way east of I35.

This is where River Bridge Ranch will be:

Map showing River Bridge Ranch location

It’s one of MANY that are going in around Redwood:

Map showing River Bridge Ranch and five other developments going in around Redwood.  Riley's point, River bend ranch, Sedona North, and Sedona South

Those are just the ones that have come up in the past year or two. There are way more that are already being built.

In general, I’m not a fan of any of these! This is sprawl. There is no commerce planned. There is not significant density being planned. This will require lots of driving for all residents. It costs the city more support to sprawl than the city gains in new property taxes.

(Note: back in 2023 the plan was for plenty of stores and dense housing:

Map showing where they were going to put apartments and commerce in the 2023 version of River Bridge Ranch

The 2023 Council agreed to let the developer kill all that, in favor of more single family housing. It still would have been far away from town, but at least it would have had some redeeming features.

I was pretty cranky about council rolling over like that!)

We’ve talked about this development several times over the past year: December 2025, January 2026, July 7th.

A lot of that – especially July 7th – is me complaining about how PIDs are a shell game. I guess I’ll spare everyone yet another rambly rant on the same topic, but feel free to click through if you’re curious.

Since January, the city negotiated for some extra perks: an amenity center that is open to the public, some shade trees, various financial details. Those are fine.

River Bridge Ranch Project Land Plan, showing phases of development and amenities and estimated starting sales price $260K-$390K

Still all sprawl!

Still, the 2026 Council is very enthusiastic about how much better this deal is than what was proposed in January.

The vote:

Screenshot of the vote, unanimous 7-0

Oh well! It’s coming!

….

Items 9-10: Water and wastewater impact fees

Here’s the scenario: when these developments get built far away from town, the city has to run utility lines and SMPD and EMS service out to them.

This is cheaper when it’s close, and more expensive when it’s far away. Makes sense!

Today we’re focusing on water and wastewater. Think about all the people who will live in all these developments:

Same map as earlier, showing 6 developments down by Redwood

They all need plumbing that connects them to water. None of them will be on septic, so the developers are all arranging ways for wastewater plumbing to leave their house and take it to a wastewater treatment plant.

These costs are set. There’s no reducing it, because we already approved the sprawl.

Side bar: why do people hate sprawl?

In a nutshell:

Gentle density – think 1940s mainstreet, not New York City – solves a lot of problems.

  • The city brings in enough tax money from each block to cover the costs of infrastructure.
  • Cars are really expensive to own – about $11K per year. But you can’t have functional public transportation until people are living more closely together. Shops, schools, and jobs are easier to walk or bike to. Etc. Gentle density allows people to get by without owning a car.
  • Saving greenspace and wildlife habitats, and not pouring out our clean drinking water to water people’s lawns, etc. Win-win.

Sprawl is bad! Gentle density is good. Go tell it on the mountain.

….

But the developments are coming. Who should pay for the infrastructure?

So who is going to pay to run drinking water out to all these houses, and run their wastewater over to a treatment plant?

There are two sources of money:

  1. Raise rates on everyone’s water and wastewater bill. Everyone in the city pays a little bit, and the infrastructure gets built.
  2. Charge the developers an impact fee, which covers the cost of the new infrastructure. This raises the cost of the houses in those developments.

Which is more fair?

They both seem unfair!

  • Raising everyone’s rates seems unfair, because the regular residents didn’t ask for ridiculous faraway sprawl.
  • Putting it all on the home buyers who buy new homes also seems unfair – we know the population is growing. It’s much harder for millenials to afford a home than it was for boomers. Communities should support younger generations.

Fortunately, you can do a little of each.

The real answer is:

  • Charge big impact fees for sprawl that doesn’t serve the next generation
  • Split the cost with rate payers to cover the costs of infill, affordable housing, and environmental housing that make San Marcos better for everyone.

Let’s dive in and see what we decided.

Today’s topic: Should we raise water and wastewater impact fees?

First off, we already have impact fees. This isn’t a brand new idea. We last updated them in 2018.

Here’s the 2018 rates and what’s being proposed for 2026:

Chart of San Marcos compared to about 20 other cities water and wastewater fees. It has both 2018 San Marcos and 2026 San Marcos fees.

(The resolution is crappy because these weren’t in the packet. I had to screenshot them from the video.)

Let me point out a few things:

  • These are the fees on a typical house. It would scale up for an apartment or a large business, etc, according to how much water you use.
  • Going from $6,485 to $25,680 is a huge jump!
  • It puts us right in the middle of all these other towns that have increased their fees since the post-covid inflation price spike

This is why it’s better to do smaller rate hikes more frequently – less sticker shock.

What does this chart mean in terms of the two sources of money?

If we adopt the proposed fees, what’s the split between rate-payers and people buying new homes? Is it 50-50? Is it 60-30? What’s the split?

Answer: the rate chart above puts 100% of the new infrastructure costs on developers and people who buy new homes.

What does the public say during public comment?

It’s mostly developers and real estate folks:

  • Don’t charge the same fee for infill as for sprawl! [Note: I totally agree]
  • Can the city double-check it’s math? Are you sure you’re going to build that much infrastructure in ten years
    [Answer: yes, they are]
  • This will have a major impact on new-build home prices. They’ll go up by $20K. [I think this is correct.]

What does council say?

Jane: when would these new rates kick in?
Answer: All homes that are platted by October 1st would get 2018 fees. Anything that gets platted after that would get charged the new rates.

Amanda: can we lower these impact fees for good kinds of development? Infill, green development, affordable housing, etc?
Answer: Yes. The best way to do that is through credits and rebates. You’d set these rates now as the upper bound for bad sprawl, and then create incentives.

Informal poll: who wants a future discussion of credits/rebates for good development? (ie affordable housing, environmental sustainability, and infill housing)

Yes: Alyssa, Amanda, Jane, Lorenzo, Josh

No: Shane, Matthew

(Shane and Matthew are so weird. “Hell no! We hate affordable housing, environmental sustainability, and infill!” Ok punks.)

Anyway: great. Credits/rebates for good development will come back in a future meeting.

Josh addresses the developers who showed up for the public comment.

Josh: Hey developers, what would help you all with these impact fees?
Kissing Tree Developer: There’s a number of things you could do:

  • Divide the city into districts, and charge Kissing Tree less than you charge developers east side of I35
  • At Kissing Tree, we purchase reclaimed water. You could give us a rebate for that.
  • You could roll this out slowly, let us get more building in under the old rates.
  • You could double-check your math and really make sure you’re going to build this much infrastructure.

City staff:

  • The costs are the costs. This was audited by an independent 3rd party. If you take the heat off developers, you are passing it on to everyone else.
  • Our treatment facilities take pressure off each other. We’re not big enough to justify districts.
  • Giving rebates for reclaimed water is exactly the kind of thing that Council can do.

Matthew: I’m a no. These costs are too high! I’m thinking of my friends without college educations. This isn’t family-friendly!
Jane: So you want rate-payers to pay?
Matthew: That’s the hard part. But we need to listen to developers – their livelihoods depend on it!

The vote: should we adopt the fees in the chart?

The vote on impact fees, 6-1 with Matthew Mendoza voting no.

So there you have it.

Note: Like I said, these rates put the infrastructure costs 100% on developers and people who buy new homes. We are trusting Council to bring this back and offer credits/rebates for good development.

(Good development = affordable housing, environmentally sustainable, and infill.)

That’s basically the whole meeting! There’s some formalities around Whisper and Trace developments, and some committee appointments, and allocating money for airport construction. But basically it was a very short meeting.

Bonus! 3 pm workshops, 8/5/26

Workshop 1: Advertising the river

When San Marcos flooded in 2015, Council was worried about local businesses. They ran a campaign “San Marcos is Open”. It promoted river recreation and tourism.

It worked! Hotels did better than projected, and the Lion’s Club had their biggest year. But this is when the river began to get overcrowded.

By 2017, the city was more worried about over crowding and capacity issues.

Here’s a bunch of photos from a 2017 city presentation:

Photo of empty river at the falls, with a caption that says "We built it and they came"

Funny parks department!

Cover photo from the 2017 presentation on river parks overcrowding and capacity issues

Mostly a lot of photos of a ton of people.

Two photos from City Park, showing tons of people.

By the Lion’s Club.

Two photos, one labeled City Park and one Rio Vista at Cheatham, both showing the parks are packed.

Down at the falls.

Two more photos of the same - City park and Rio Vista, lots of bodies packed together.

Just a lot of big crowds.

We stopped advertising the river, but it was too late. Basically, overcrowding at the river has looked like that ever since. (Except for 2020.)

The problem is that it started to destroy the river. Also the safety concerns got pretty unmanageable. (Links from old TSM)

As a quick preview of how this summer is going, they provided some stats:

As of July 26, 2026:
- Resident passes: 1,134
- Wristbands picked up: 148
- Rio Vista Day Passes sold: 13,049

I don’t know if this is good or bad!

Today’s presentation is by the VisitSanMarcos.com people: do we want to keep not-promoting the river?

So we no longer promote the river for recreation. We do things like education, rules. and anti-littering instead.

They played this video:

It is very nice and soothing! Council adored it.

What does council say?

Everyone gives lots of thank yous to staff.

Josh: Maybe we can promote downtown?
Answer: We already do. (They promote downtown a lot.)

Amanda: Can we talk to local stores about not promoting banned items?
Answer: We used to work with HEB, but Walmart and Academy blew us off. When Buccees opens, we’ll have a visitor’s kiosk. That’s baked into the development agreement.
Amanda: Maybe the Chamber of Commerce can take the lead here and work with retailers.

Jane: How far out is signage about banned items from Rio Vista gates? Do we put signage at the baseball fields?
Answer: No.  But sure! We can work on that.

Alyssa: Do we have a city TikTok account?
Answer: Nope. Governor Abbott has banned cities from having TikTok accounts. 

Alyssa: You could work with micro-influencers and collab with them, like Luis the food guy
Answer: We do have a relationship with Luis!

Bottom line: We’re going to keep our river messaging focused on education, stewardship, park rules, etc.

Workshop 2:  Covid funding 

A long time ago, we got two different sources of Covid money from the federal government.

Coronavirus Relief Funds - $2.67 million allocated, 88.2$ spent

and

ARPA Funds: $18.1 million allocated, 96.4% spent

Basically, we got about $20 million, and it made a huge difference.

Here’s how we spent it:

Now it’s all ending. All federal Covid money must be spent by December 31st. 

As projects wind down, you want to re-allocate that money and get it spent as fast as possible. 

Here’s the projects that have come in under budget: 

8 programs with funding leftover, totals $49K

Here’s where we’d like to spend it:

Just BR3T Rental and Utility Assistance Program

You can’t start any new projects – it has to already be part of Covid funding.   BR3T does emergency housing and utility assistance.  They’ve gotten about $250K in Covid money so far, so this brings them up to about $300K.

What does Council think? 

Alyssa: What does BR3T say? Can they use some of this on case management?
Answer: Yes, they would like to use some of this on case management.

Amanda: Yeah, I came in at the end but it’s great.  I hope we revisit our philosophy about only giving money for services and not case management.

Jane: Yes, big thanks.

Bottom line: 94.6% of Covid money has been spent, and we’re just trying to make sure we eke out this last bit by December.  

Yearly Clean-up, Summer ’25 – Summer ’26

Quick housekeeping post today – a recap of the council election fireworks so far, and the yearly wrap-up. The new season of San Marcos City Council starts next week! Happy July.

….

Election season is going to be bonkers. You’ve probably seen it all on social media, but let me lay out the fireworks.

Let’s start from the beginning.

Three seats are up for election:

  • Mayor’s seat (incumbent: Jane Hughson)
  • Seat 3 (incumbent: Alyssa Garza)
  • Seat 4 (incumbent: Shane Scott)

The drama:

Saturday, July 25th: Jane shocks everyone by announcing she is not running for re-election. Instead, she will be the campaign treasurer for Ryan Thomason, who is running for mayor. (He is a former council member from 10-15 years ago.)

Everyone takes the weekend to digest this.

Monday, July 27th: Amanda shocks everyone by announcing that she will now run for mayor, rather than completing the third year of her term. This is exciting and I am thrilled.

So now there are four council seats up for election:

  • Mayor (no incumbent)
  • Seat 3 (incumbent: Alyssa Garza)
  • Seat 4 (incumbent: Shane Scott)
  • Amanda’s former seat, Seat 6 (no incumbent)

Immediately, two current and former San Marcos local politicians – Lisa Prewitt and Miguel Arredondo – file to run for Seat 6. Lisa was on council about a decade ago, and Miguel has been on the school board for years.

Then! Thursday, July 30th: Jane shocks everyone again by announcing she’s going to run for Seat 3, challenging Alyssa Garza. Alyssa is a popular, two-term incumbent. What the hell?!

This is wild. It feels like Jane thought she could handpick her successor. Then when she realized the new generation might actually win over council, Jane lost her shit and felt like she had to wage war. It feels unhinged.

(And all within one week!)

….

Current state of things:

Mayor: Amanda Rodriguez vs Ryan Thomason

Seat 3: Incumbent Alyssa Garza against current mayor Jane Hughson

Seat 4: Incumbent Shane Scott vs Heather Hunter

Seat 6: Lisa Prewitt, Juan Miguel Arredondo, and Bill Miller are all facing off.

(All candidates listed here.)

Stay tuned! Exciting times!

Onto the Yearly Wrap-up

Note: Council meeting minutes are now being restored. There was a gap from May 2022 – January 2026, but they’re catching up. This is good!

August 2025

First meeting:

  • Citizens bring land next to Centro Cultural Hispano de San Marcos up to Council to consider for purchase
  • Texas State Boutique Hotel approved next to downtown Target
  • JAG grant to SMPD sent back for revision
  • Tenants Rights ordinance first comes to council
  • Utility fees, reconnections and disconnection fees

Second meeting:

  • Maberry data center is voted down. (Requires supermajority, but only gets 5 votes.)
  • Council sets upper bound of tax rate of 67.69¢

September 2025

First meeting:

  • Council approves 67.69¢ tax rate on first reading

Second meeting:

  • Hazmat routes set around town
  • First mention of EMS issues
  • Council approves 65.15¢ tax rate at the last second (and I am very salty about it.)
  • Workshop on Tenants’ Right to Organize
  • Workshop on SMPD vehicle rental policy
  • Workshop on Airport Master Plan updates

October 2025

First meeting:

  • Tenant’s Right to Organize ordinance passes (first vote)
  • Preliminary discussion of participatory budgeting
  • Report on 2025 summer season at the river: fencing off Rio Vista, and charging admission in 2026

Second meeting:

  • Voting guide for November election
  • Tenants’ Right to Organize approved on second vote
  • Proposal for downtown location to be added to City Hall proposals
  • Workshop: Historical Preservation Plan

November 2025

First meeting:

  • Matthew Mendoza re-elected, Saul Gonzalez and Josh Paselk head to run-off
  • One year contract extension for SMPD and SM Fire Fighters, while we figure out EMS
  • Dunbar History Walk

Second meeting:

  • HSAB funding
  • Dunbar Home Economics Building restoration

December 2025

First meeting:

  • Light modifications to the downtown TIRZ
  • Rezoning the corner of 123 and Wonderworld
  • Mural at the Price Center, ie peak council ridiculousness
  • Flock cameras contract is not renewed
  • River Bridge Ranch shrinks

Second meeting:

  • Cape’s Dam nominated for National Registry of Historic Places
  • Maberry data center resurrected for Round 2
  • San Marcos Community Survey results
  • Office of Community Support and Resource Navigation
  • Participatory Budgeting
  • Airport updates

January 2026

Only one meeting:

  • River Bridge Ranch wants to increase their PID along with shrinking.
  • Historic Preservation Plan is in progress
  • Warning signs on Bitcoin ATMs
  • First workshop on the path to creating a San Marcos EMS
  • P&Z meeting: coverage of the meeting where P&Z approves Maberry’s data center, in a reversal of their decision the previous March.
  • Paid parking at the Lion’s Club – end of pilot program and rollout of permanent program
  • Fencing and charging admission at Rio Vista for Summer 2026

February 2026

First meeting:

  • Historic Preservation Plan
  • Presentation on Maberry data center, without a vote
  • Rooftop on the Square loses their alcohol permit
  • 4th HEB up by Whisper North
  • Centerpoint bridge over train tracks

Second meeting:

  • Maberry’s data center fails
  • 2027 strategic plan
  • SMPD staffing report

March 2026

First meeting:

  • First discussion of Land Development Code details, with data center policy debate
  • Mayor Jane proposes reducing citizen comment from 3 minutes to 1 minute
  • Reallocating the last bit of ARPA money

Second meeting:

  • North Campus area plan
  • Budget policy statement
  • Downtown TIRZ gets tweaked
  • Expand free parking at the Lion’s Club to include SMCISD
  • Charging admission to out-of-towners at Rio Vista

April 2026

First meeting:

  • CDBG money
  • Finalized fee structure for Rio Vista
  • Salvage from demo sites
  • Joint meetings with county and SMCISD
  • Building in-house EMS

Second meeting:

  • Annexing parks at Five Mile Dam
  • Land Development Code amendments: data centers, mobile bars, and more
  • Mission Able issues
  • Results of Homeless PiT count from January
  • Homeless Action Plan update

May 2026

First meeting:

  • Annexing Crestwood shopping center
  • Selling water to Kyle
  • SMPD parking spots downtown
  • More debate on LDC amendments
  • First Housing Finance Corporation settlement
  • Grant money application to build trail to New Braunfels
  • Edwards Aquifer Incidental Take Permits
  • Water and wastewater fees
  • Public Art Policy

Second meeting:

  • New HEB gets a taller sign
  • Budget update
  • Utility assistance program

June 2026

Only one meeting:

  • New wastewater treatment plant by Redwood
  • New student housing complex downtown
  • LDC amendments: data centers banned within city limits. Entire things passes.
  • City Hall steering committee reopens for more members
  • City Hall updates on three proposals

July 2026

Only one meeting:

  • Multiple subdivisions around Redwood
  • HSAB and CDBG funding allocations
  • New city logo and brand
  • water and wastewater fees
  • Long term plans for river parks and Quail Creek park