Item 21: Downtown TIRZ.
“TIRZ” stands for Tax Increment Reinvestment Zone. We have 5 or 6 of these in San Marcos. This item is about the Downtown TIRZ, which covers this area:

This TIRZ started in 2011.
Here’s how a TIRZ works: In 2011, they appraised the value of all that property. Say it was appraised to be $100 million back in 2011. While the TIRZ runs, the city will only get taxes on the $100 million. As the property gets more valuable, the downtown will pay more taxes, but the extra taxes get put back into projects to make the downtown better.
So for example, suppose in 2018, the downtown is now worth $150 million. The city gets the taxes on the first $100 million, and the downtown gets the taxes on the next $50 million.
Here’s a little visual aid explaining this in the council packet:

The downtown TIRZ is actually a joint TIRZ with the county also knocking back some money. Here’s the actual amounts, if you’re curious:

This next bit did not get a lot of discussion:

My best guess is that everyone still wants the TIRZ to wrap up by 2027, and so we’re giving them a final boost to get across the finish line.
Here are the amounts they need to finish up the projects:

Anyway, it does not get much discussion, and passes unanimously:

The city is giving roughly $1 million to the downtown for projects this coming year.
I’m okay with the premise, but I’m uneasy that it didn’t get more discussion, in light of the massive budget cuts we’re incurring elsewhere. If we extended the TIRZ to 2028, could we have spread out $500K somewhere else?
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Item 22: CUP appeal
There’s this Holiday Inn, on the southbound frontage road, right before WonderWorld:

They have a little bar and grill inside:

The bar and grill serves alcohol. So they have to get a Conditional Use Permit (CUP) from the city.
Here’s how CUPs work: your first year open, you get a 1 year permit. After that, you get a 3 year permit, (There are a lot of extra details, but that’s the gist of it.)
These guys got their 1 year permit back in 2017, and then never came back.
Now: this is a really common, widespread problem in San Marcos, and P&Z and staff have been working to clean it up for awhile now. The city was sloppy about sending reminders, at times, and the businesses were sloppy about not coming in for their permits if no one was checking. So a ton of businesses fell behind.
Here’s the problem: there’s a fee attached to the CUP. (A couple hundred dollars?) The city doesn’t turn a profit, but it covers the cost of staff time and materials.
So the businesses that skip the CUPs for a decade – like these guys – are saving maybe $1000 over the businesses that follow the rules. It’s a little unfair.
P&Z handles this by making businesses pay off their delinquent CUPs. If you skipped 2 renewals, you’re going to get 2 6-month CUP permits. When you’re all caught up, you can go back to having 3-year CUPs.
That’s what happened to these guys. They skipped 2020 and 2023, so when they came in last August, they got their first make-up CUP, lasting 6 months. When they came back in March, they got their second make-up CUP, lasting 6 more months.
But this time they got pissed! So they appealed to Council. They want a full 3 year CUP, and they want a refund of $765.
Here’s the thing:
1. Is the bar right? Absoutely not! This is the standard that P&Z is applying everywhere. This is absolutely fair, and the bar is wrong. But….
2. Is this a good fight for City Council to pick? Hell no! Pick your battles. If someone is making a mountain out of this molehill, have the good sense to step out of their way.
Council steps out of their way and rewards the appeal.
I’m a little annoyed that Council fawns over them for being such good community members. There’s no need to kiss their ass when you’re the one doing them a favor. But Council fawns and preens over them. Whatever.
The vote: Should they get refunded the money that the rest of the business owners have to pay?

Haha. I probably would have voted “yes”, but my heart is with Matthew voting “no”.
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Item 12: Staffing study for SMPD
Chief Standridge came in 2022. Back then, SMPD did a staffing study, and decided that we needed a lot more police officers:

Then there was a violent crime spike in 2022, and so we freaked out and claimed that we needed a LOT more police, as fast as possible:



I would argue that our crime spike was actually part of a nationwide trend:



(From here.) As covid drifted back in time, crime rates have settled back to baseline in San Marcos, as well.
Council has been spending all its extra money adding extra police and fire fighters. Back then, Alyssa was the only progressive voice on council. But now she’s got company. So do we really need to keep adding police officers?
We’ve decided to do another policing staff study. We are hiring these guys to tell us whether we need more police officers or not.
Is council willing to spend $116K on a new staffing study for the police, from that consulting company?
Amanda: the timeline looks rushed. How are you going to get community input by July 2025?
Answer: It’s actually supposed to be five months, not two months.
Alyssa: Why these guys?
Answer: They did our Marshal staffing study. We liked them. They didn’t tell us to hire more marshals, but they had good ideas how to move people around.
Saul: This is a lot of money. Can we see the bidding process?
Answer: We didn’t have a bidding process, but next time we can do that. Sorry about that.
The vote:

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Item 4: More SMPD!
Here’s what they want to do:

Should we spend $938K on police station improvements?
Short answer: Yes, because this decision was already made, and now we’re just following through. This is the building and the bullet trap for the shooting range. (We saw the bullet trap earlier here.)
(Did this item get a robust discussion earlier, when it was approved in June 2023? Absolutely not. But what’s done is done.)
Amanda: Will there be any more asks associated with this project?
Answer: Possibly to resurface the parking lots. But we don’t expect anything unexpected to turn up when we break ground.
Saul: You do know this is an old graveyard, right?
Answer: No, sir, I did not know that.
Saul: I’m just kidding.
That was the best moment of the night right there, for sure. I laughed so hard at that.
The vote:

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Item 10-11: EVEN MORE SMPD!
SMPD is applying for a two grants related to license plate readers. This is supposed to relate to vehicle theft and stealing catalytic converters. Total, these two grants are about $183K. SMPD needs Council’s blessing to apply for the grants.
(This is not the same thing as the license plate scanner saga that we’ve been following here, here, and here.)
Amanda: Didn’t the deadline pass in April?
Answer: We got a special exception, because they know that city councils don’t always meet on schedule.
Amanda grills Chief Standridge over the date, and Lorenzo gets snippy over the time wasted. If you enjoy petty council member exchanges, go here and start watching at about 4:08:50.
The vote:

I am 90% sure that Alyssa verbally stated her vote was actually a “no”, but it was hard to hear.
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Item 24, 25: Tinkering with boards and commissions, and filling vacancies.
There’s a vacancy on P&Z, left by the passing of Jim Garber. Council elects Josh Paselk to be the new commissioner.
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One last note:
Everyone makes an effort to dress professionally for council meetings:

But is Amanda rocking a maroon three piece suit?!

Is this a councilmember, or is this Andre 3000?? I appreciate good drip, as the kids say.
























